why do people on tumblr not like it when we talk about tumblr? is it like fight club? so I probably shouldn’t talk about it on the radio 1 breakfast show really, should i? also, not that secret. millions of people on it. they never like us talking about it, we always get really aggressive texts like “shut up about tumblr, tumblr’s for us”. so we’re gonna have tumblr-beef i imagine right now.